Based in Barcelona and founded in 2004, Folch Studio creates concepts, brands and narratives reaching and engaging audiences on the new paradigm.
Folch studio has developed a holistic approach to today’s communication challenges, from concept design, strategic consulting, transversal storytelling and brand narrative, to creative direction and production for a range of national and international clients across multiple disciplines. Based on a deep understanding of the client’s core insight and developing a strategy around it, Folch specialises in creating relevance as well as engagement and influence in this new era of communication.
All our talks are for free (whether you are a member or not), held in English, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.
Monobloc tells the story of the best-selling piece of furniture of all time. Estimates claim there are a billion of these cheap plastic chairs in use all over the world. This unassuming chair threatens our environment and good taste but is indispensable for millions of people to whom a chair is a chair and nothing more. This is the tale of an object viewed through a critical eye on globalisation - a story that spans functionality and beauty, capitalism and sharing, consumption and recycling.