Dennis Lück is the highest awarded creative in Switzerland, with the industry recently naming him Advertiser of the Year for 2017.
Dennis Lück began his professional career as a translator at thyssenkrupp in Turin. On seeing a job advertised at Scholz & Friends, Hamburg, he applied and was accepted, joining the world of advertising as a copywriting intern in 2002. He was appointed Creative Director there after four years, and after another four years, Dennis Lück – who was just 32 at the time – was promoted to the management board.Having been appointed Chief Creative Officer at FCB Zürich at the end of 2011, he transformed this agency into a creative hot spot and guide it to be the No.1 in the Swiss creative ranking table. In 2016, he moved to Jung von Matt/Limmat in the role of Chief Creative Officer and co-owner. Jung von Matt/Limmat now tops Switzerland’s creative ranking table.
Dennis Lück loves passing his knowledge on to talented young people. In fact, his secret dream is that schools will start teaching skills like creativity rather than just knowledge, and he campaigns to bring this about. Resident in Wohlen in the canton of Aargau with his wife and three children, he plays drums in a punk rock band in his spare time.
All our talks are for free (whether you are a member or not), held in English, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.
Monobloc tells the story of the best-selling piece of furniture of all time. Estimates claim there are a billion of these cheap plastic chairs in use all over the world. This unassuming chair threatens our environment and good taste but is indispensable for millions of people to whom a chair is a chair and nothing more. This is the tale of an object viewed through a critical eye on globalisation - a story that spans functionality and beauty, capitalism and sharing, consumption and recycling.