Klasien van de Zandschulp is an Amsterdam-based interactive artist and creative director at studio affect lab. She designs story-based and participatory experiences, blending digital/physical and online/offline interactions.
Klasien van de Zandschulp designs story-based and participatory experiences, blending digital/physical and online/offline interactions. Her work explores sensory design, embodiment, rituals, augmented realities, human interaction and (radical) thoughts around our daily technology consumption.
With studio affect lab she created 'Good Neighbours': an interactive neighbourhood performance about intimate surveillance, winner of the Dutch Design Award 2022 and nominated for Gouden Kalf Digital Culture 2022. The futuristic cooking show called 'Eat Tech Kitchen' won the IDFA Doclab Immersive Non-Fiction Award 2018 and during the recent lockdown she created the popular game 'DISTANCE DISCO', a virtual dancefloor for techno romances!
Van de Zandschulp was a selected fellow at Sundance New Frontier Story Lab (USA, 2019), Institute of Network Cultures (NL, 2020) and guest researcher at the Artez Future Makers Insitute - (NL, 2018, 2019). She is committee member for the Creative Industries Fund ‘Upstream: music x design’ grant and 4th year tutor for BA Graphic Design at the Royal Academy of the Arts, The Hague (KABK).
Studio affect lab
affect lab is an award winning research practice and creative studio led by Dr. Natalie Dixon and Klasien van de Zandschulp. In collaboration with an international artistic network, we offer key cultural insights through design research, immersive storytelling and experimental field work. We are guided by principles of care and empathy for local culture and community with a focus on creating positive social impact. At the heart of our projects we believe in creating networks of trust, fostering a sense of belonging and contributing to the emotional wellbeing of people and cities. We use experimental and playful research methods that harness both technology and storytelling to yield insights.
All our talks are for free (whether you are a member or not), held in English, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.
Monobloc tells the story of the best-selling piece of furniture of all time. Estimates claim there are a billion of these cheap plastic chairs in use all over the world. This unassuming chair threatens our environment and good taste but is indispensable for millions of people to whom a chair is a chair and nothing more. This is the tale of an object viewed through a critical eye on globalisation - a story that spans functionality and beauty, capitalism and sharing, consumption and recycling.