London-based graphic designer Michael Johnson, founder of johnson banks studios, works on identity and branding projects that constantly challenge the prevailing view that branding is serious, academic, and maybe a little dull. Based on many years of international experience working for clients as diverse as the British government, art museums or space observatories, Michael Johnson remarkably redefined corporate design with a high level of creativity and professionalism.
All our talks are for free (whether you are a member or not), held in english, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.
Monobloc tells the story of the best-selling piece of furniture of all time. Estimates claim there are a billion of these cheap plastic chairs in use all over the world. This unassuming chair threatens our environment and good taste but is indispensable for millions of people to whom a chair is a chair and nothing more. This is the tale of an object viewed through a critical eye on globalisation - a story that spans functionality and beauty, capitalism and sharing, consumption and recycling.