NEW TENDENCY is a Berlin-based design studio that applies Modernist design principles onto contemporary objects of the everyday.
In Bauhaus tradition, NEW TENDENCY creates products characterized by conceptual design, clean aesthetics and functional form, handcrafted in Germany. The collection of furniture and accessories develops under the creative direction of Manuel Goller and consists of original products as well as collaborations with selected designers and architects.
Products from NEW TENDENCY are sold by selected shops and partners in major cities such as Berlin, Munich, Zurich, London, Seoul and New York.
All our talks are for free (whether you are a member or not), held in English, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.
Monobloc tells the story of the best-selling piece of furniture of all time. Estimates claim there are a billion of these cheap plastic chairs in use all over the world. This unassuming chair threatens our environment and good taste but is indispensable for millions of people to whom a chair is a chair and nothing more. This is the tale of an object viewed through a critical eye on globalisation - a story that spans functionality and beauty, capitalism and sharing, consumption and recycling.