Story Tiling: A Tale of City Branding

Eduardo Aires

Eduardo Aires

Corporate Design

White Studio, led by Eduardo Aires, is a multidisciplinary design studio, based in Porto and more recently in London, that works in a wide range of areas, from print to web, from editorial to signage, from packaging to interior design.

In 2014, Eduardo Aires designed the new visual identity of his vibrant hometown of Porto. The challenge presented was very clear: The city needed a visual system, a visual identity that could organize and simplify communication with the citizens, and could at the same time define a clear hierarchy, bringing together the city and the city hall. Keeping in mind the historical context and heritage of the city, Eduardo Aires developed a new identity based on the symbolism of the blued coloured tiles that are all-present in Porto.


All our talks are for free (whether you are a member or not), held in english, at the auditorium of the MUDAM (the "Musée d’Art Moderne Grand-Duc Jean") in Luxembourg.

Wednesday 10.06.2015 — 18:30 — Mudam, Luxembourg
Will be uploaded soon.
Photos © Jan Hanrion
Will be uploaded right after the event

Some related works

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